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[vox] [fwd] Apress April 2010 Newsletter
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[vox] [fwd] Apress April 2010 Newsletter

Boy, I expected more "let's switch to Microsoft" jokes today
(since it's April 1st), but it seems like all there is today is
usergroup messages to forward along to the list. ;)

(I need to install Win95 on a separate partition... anyone got
a 3.5" drive I can borrow? ;) )

----- Forwarded message from Apress -----

Date: Thu, 01 Apr 2010 09:39:19 -0700
From: "Apress"
Subject: Apress April 2010 Newsletter

*** Apress April 2010 Newsletter ***

Spring is here, the weather's warming up, and technologies are 
blooming everywhere. Adobe started things off with the release of
Flash Builder 4 and the Flex 4 framework, and will continue with 
the much-anticipated CS5 Suite, due out on April 10th. Microsoft 
is celebrating the release of both Visual Studio 2010 and 
Silverlight 4 at the Bellagio in Las Vegas on April 12th. And 
let's not forget the big day for Mac users and developers, April 
3rd, when the long-awaited iPad is shipped. We have an array of 
solid releases to match this month, including a comprehensive 
guide to working with 3D in Flash, the new WPF bible, Pro WPF in 
C# 2010, and an intro to iPhone game development.

Below you'll find the latest conference and user group coverage, 
including a report from the SXSW Interactive Festival, as well as
the results of our Mac Fruit Cover Contest.


1216 pages of pure WPF application development

Pro WPF in C# 2010
by Matthew MacDonald
eBook Now Available, Print Now Available
Pro WPF in C# 2010 is a 1216 page comprehensive guidebook that 
teaches you how to build sophisticated WPF applications quickly 
and easily. You'll start with the basics, and then move on to 
explore advanced WPF topics and how they relate to other elements
of the .NET 4.0 platform and associated technologies like 


Automate tasks in Snow Leopard or create the next addictive 
iPhone game

Beginning iPhone Games Development
by Peter Bakhirev, PJ Cabrera, Ian Marsh, Ben Smith, Eric Wing
eBook Available 4/12, Print Available 4/26

Learn AppleScript
by Hamish Sanderson, Hanaan Rosenthal
eBook Available 4/12, Print Available 4/26 


The Pumpkin Wins our Mac Fruit Cover Contest!

Love Apple? Love apples? How about mangosteens?

In February, we asked you to help us pick the next fruit for our 
Apress book cover. Thanks for all the wonderful entries. The most
popular submission and winner is the pumpkin (which too often 
gets mistaken for a vegetable!). This Fall, a pumpkin will grace 
the cover of a new iPhone book - just in time for Halloween and 
pumpkin picking season. And our contest winners will receive a 
free copy of this book.


Latest Books

    * Social Networking Spaces: From Facebook to Twitter and 
      Everything In Between
    * DBA Survivor: Become a Rock Star DBA
    * The Essential Guide to Flash Games: Building Interactive 
      Entertainment with ActionScript
    * The Definitive Guide to PC-BSD
    * Visual C# 2010 Recipes: A Problem-Solution Approach

Forthcoming Books

    * Pro WPF in VB 2010
    * iPhone and iPad Apps for Absolute Beginners
    * Pro SQL Server 2008 Policy-Based Management
    * Windows Mobile Game Development: Building games for the 
      Windows Phone and other mobile devices
    * Adobe Coldfusion Anthology


   1. Beginning iPhone 3 Development: Exploring the iPhone SDK
   2. Beginning Android 2
   3. Pro Android 2
   4. Coders at Work
   5. The Business of iPhone App Development


Conference News and Notes:

360|Flex March 7-10

There was a record turnout at the eBay Town Hall in San Jose, CA 
this March for the 360|Flex conference. Apress was a proud 
sponsor of this important community-driven Flex event, which year
after year proves to be the place to be for Flex developers 
looking to connect with the community, learn from Adobe Engineers
and experts, get the deepest, most technical understanding of 
Flex, and have fun along the way!

This year 360|Flex introduced interactive panels offering 
attendees even more opportunities to generate discussion and 
participate. Highlights from 360|Flex included fun videos Adobe 
Flex engineers made for the conference as well as projects in 
Flex 4, which was launched two weeks after 360|Flex.

2010 SXSW Interactive Festival March 12-16

The 2010 SXSW Interactive Festival took place at the Austin 
Convention Center Friday, March 12th through Tuesday, March 16th.
SXSW Interactive traditionally appeals to über-geeks and digital 
creatives who push the boundaries of technological change. This 
year was no exception, as web developers, designers, bloggers, 
wireless innovators, programmers, inventors, tech entrepreneurs, 
gamers, and game developers joined forces to create an incubator 
of ideas and innovation. Over five days of captivating keynote 
presentations, panel sessions, book readings, Salons and Core 
Conversations, the SXSW Interactive Festival provided hands-on 
training as well as big-picture analysis. Panel topics covered 
everything from web design, usability, and blogging to wireless 
innovation and new technology business models. In addition to the
networking opportunities at the Trade Show & Exhibition and the 
hands-on gaming fun at the ScreenBurn Arcade, SXSW Interactive 
had an array of exciting evening events including the SXSW Web 
Awards Ceremony.

Apress took part in the event with a booth on the expo floor, 
displaying an eclectic selection of titles spanning from iPhone 
and Mac programming to web development and design. The underlying
goal of the festival was an optimistic one: discovering new ideas
that lead us to a better future. SXSW is a great place to be 
inspired by creative individuals who are doing incredible things 
to make our future more exciting. We'll definitely be making the 
trip back to Austin in 2011.

VS Launch April 12-14

The Visual Studio 2010 Launch will take place at the Bellagio 
Hotel in Las Vegas, NV on April 12, followed by 3 days of 
in-depth sessions from the best speakers in the industry. Just 
announced - not only will the new VS launch, but now Silverlight 4 
will launch at the show too! Apress is proud to participate by 
holding a booth (#526) at the event that will now feature the 
Visual Studio 2010 Launch, Silverlight 4 Launch, along with SQL 
Server and ASP.NET Events. The topics will range from all the 
new, great features in Visual Studio 2010 to Silverlight, WPF, 
WF, WCF, Application Lifecycle Management, .NET 4.0, ASP.NET 4.0 
AJAX, ASP.NET MVC, and more. There will be insightful keynotes by
Bob Muglia, President, Server and Tools Business, and Scott 
Guthrie, Corporate Vice President, .NET Developer Platform, and 
Apress authors like Rocky Lhotka will be attending as well. With 
these launches and events all sharing one expo floor, Las Vegas 
is the place to be in 2010 for Microsoft Developers!

Unleash Flash's 3D capabilities using open source tools

The Essential Guide to 3D in Flash
by Rob Bateman, Richard Olsson.
eBook Available 4/12, Print Available 4/26


Apress User Group Spotlight

ActionScriptHero.org User Group

ActionScriptHero.org (ASH) is an online-based Adobe User Group 
that specializes in video coverage of worldwide Flash Platform 
events, hosting superhero meetings and video interviews with some
of today's biggest developers. Even the baddest superhero needs 
assistance from time to time, so Apress has teamed up with ASH to
bring the Adobe community the tools it needs. ASH is comprised of
300+ professionals located all over the globe and is dedicated to
sharing ideas, news, and coverage of Flash events worldwide.

GL .net User Group

GL.net is a .NET User Group based in Gloucester, UK. The group 
was started a little over a year ago, and it has been a member of
the Apress User Group Program since its onset. GL.net's aim is to
integrate the local .NET community and to jam about everything 
.NET. Most meetings are .NET related, but as notorious geeks, 
their discussions move through other technologies as well. Jimmy 
Skowronski, group leader and organizer, is currently working with
Apress author Steven Sanderson on a UK-wide MVC 2.0 event for all
interested developers. 


Apress User Group Program

Apress is committed to supporting the tech community. With over 
1,700 registered User Groups on apress.com, there are meetings 
happening every week all over the world. Why not find a user 
group near you? If you run a User Group, sign up your User Group 
to take advantage of our exclusive Apress User Group benefits.

For more information about the Apress User Group Program, please 
visit our User Group pages.


Apress on Twitter

We tweet about what we're up to, what our authors are up to, and 
about anything else that takes our fancy. We even offer exclusive
deals to our followers, so what are you waiting for? Come find us
at @apress.

Want to know what's hot off the presses? We also have a new 
secondary account that'll keep you informed of our books as they 
publish, backing up our regular 'New Titles' RSS feed. Follow 
@ApressBooks for these updates. 


For all other requests, please do not reply to this e-mail. 
Instead, e-mail info@apress.com with any questions and we'll get 
back to you.

Apress, 233 Spring Street, New York, NY 10013, USA

----- End forwarded message -----

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