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[vox] davis: blood strike
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[vox] davis: blood strike




rhonda and i stopped at the place that's been posting those really
expensive looking fliers last weekend.  i grabbed some information about
them.  thought someone might find this interesting:

company name: blood strike
owners: chis li, derek li
address: 1123 olive drive, davis ca 95616
phone: (530) 753-3298

hardware:
=========
50 AMD xp 1600 running windows XP
geforce 4 MX440
256 ddr pc2100 ram
1 (more?) laser printer
T/1 and LAN connection
21 inch monitors

games:
======
counter strike
diablo 2
everquest
starwar (sic) jedi knight 2
soldier of fortune 2
CC renegades
warcraft 3


here's where it starts to get interesting.

membership costs $20/year.
it's 5/hr to play for non-members
3/hr to play for members
you get the first 4 hours free
they're giving away $2000 within the next couple of days


ROUGHLY...
 licensing for the games is about $280 per machine.
 they must be paying about $1400/month for rent.
 the computers must be about $1200 including video card and monitor.

i have no idea how much windows costs.  i remember having to pay $99 for
windows 95.  xp couldn't be much more, i think.

i have no idea how much a T1 costs.  it's clearly out of the price range
of a person, but yet cheap enough that a small business can afford it.
i'll guess $500/month.

we won't talk about things like those really expensive flyers,
furnature, the $5000 they've given out since coming into business since
may (or was it april?) this year.

startup cost: between $80,000 - $90,000

not including give aways and stuff:

monthly cost: about $3000/month

suppose nobody became a member.  how many customer hours per month would
they need to break even?   about 600.  each computer would have to have
a customer for about 12 hours per month.

not awful, but remember, that's just to break even.  it would take
17,000 customer hours to pay back the initial investment.  even that's
do-able.  but then i'm sure the owners would want some kind of salary
themselves.

rhonda and i were there last afternoon on the weekend.  there were 4
people playing.  however, it IS summer.

the place has no ambience.  zilch.  it sucks.  it felt like a classroom,
which is too bad. there were multiple rooms, and they could have "theme
rooms".

i'm giving the place no more than a year to live.   i wouldn't be
surprised at all if they folded within 6 months.

pete


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